3 Questions to Ask Yourself Before You Design Your Website
You’ve got a great business idea and so far you’ve taken the calculated steps to ensure you have all your business documentation in order. Now it’s time to start planning your website, and it needs just as much consideration as everything you may have done so far. Your website should not only define your products or services. If should also be aligned with your brand identity so that it continues to build trust and integrity with your target audience. As a Houston web design company, we love helping people reach their objectives through stunning visuals, compelling words, and the latest advancements. If you’re ready to embark on your website planning and design, try to use the following questions to get started.
Ask yourself: “Who is my target audience?”
Before you can plan your website, you should identify who you’d like your target audience to be. This might include age, genders, personas, cultures, and so forth. For instance, if you’re selling insurance online, you might have an audience singles, families, and prospective retirees. Identifying your target audience will help you to navigate through the planning process and shape the direction of your design layout and user interface preferences. It will also guide the direction of your website copy and marketing tactics.
Ask yourself: What is the purpose of my website?
Once you’ve determined who your target audience should be, it’s time to identify what you are offering and why. Is your site for informational purposes, general sales, e-commerce, lead generation, portfolio, or to position your company as experts in your field? As you identify what your site’s objective is, you can get a clearer idea of your prospective goals.
Ask yourself: What image are you trying to convey on my site?
Coinciding with your target audience and purpose should be your image. If, for example, you’re targeting working singles, families, and retirees, your image may be suited to a casual-professional tone. With this in mind, you can begin to construct your brand identity and connect that to your core message. Ultimately, this will help to bestow trust and build a reputation.
Houston Web Design, Development, Marketing, and Consulting
These questions are just the beginning of things you should consider when planning your website. Be sure to follow this blog for more tips and advice on anything related to web development and marketing techniques. If you’re ready to begin the web design process, or have questions for the experts, please contact Trivium Consulting Group now.